Big Fishes and Micro-Niches

Business Model, Daniel Priestley, Marketing, sethgodin, value proposition

Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]

5 essential summer reads for training providers

Books, Daniel Priestley, Inspiration, sethgodin

Here at Candle Digital we’re unashamed bibliophiles and to celebrate #Bookloversday we’d thought we’d provide our top five reads for training providers. So if you’re […]

How the 24 Assets approach can help you grow your business

24 Assets, Adding Value, Business Model, Daniel Priestley, product

We recently re-branded from Candle Learning to Candle Digital, largely due to feedback from our clients. It felt that we weren’t just helping them with […]