Big Fishes and Micro-Niches

Business Model, Daniel Priestley, Marketing, sethgodin, value proposition

Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]

5 essential summer reads for training providers

Books, Daniel Priestley, Inspiration, sethgodin

Here at Candle Digital we’re unashamed bibliophiles and to celebrate #Bookloversday we’d thought we’d provide our top five reads for training providers. So if you’re […]

How can training providers create a ‘Purple Cow’?

Books, Inspiration, product, sethgodin, value proposition

We’re big fans of marketing guru Seth Godin at Candle Digital, and in particular his best selling book Purple Cow. In fact, it’s such a […]