The Ripple Effect

Sometimes, it’s not the big wins that stay with you.

It’s the quiet moment a week after launch, when a client says their inbox is full. Not with support tickets, but with stories. Stories of people using what they’ve learned.

It’s when a new framework shows up in a coaching call, unprompted.

Or when someone joins a workshop, connects the dots in a way they never have before, and then starts helping others do the same.

That’s when you know it’s working.

We saw this recently with a client who teaches the right kind of personal brand development. One of her Masterclass participants gave a talk on how to succeed in business. His first slide?

“Be a bit more Deborah.”

He spoke about the power of personal brand. How what she taught shifted his thinking, reshaped his path, and sparked something he now wants to pass on.

That’s the ripple effect we’re here for.

When the right idea, in the right format, finds the right person and keeps moving.

No billboards. No hype.
Just deep work that travels.

It’s easy to forget this when we talk about “products” and “platforms.”

But when you help someone reframe how they think, how they lead, or how they show up, that’s not just delivery.

That’s transformation.

What kind of ripple do you want your expertise to create?

Andy Jack

Andy loves helping subject experts, authors, speakers, coaches and key persons of influence to monetise their expertise with online learning. When not on his laptop, he'll usually be found up a mountain!