Good question. A digital product is something that creates specific value for your customers and your business.
As it’s digital, it can often be delivered, sold and used many times, and typically doesn’t require much of ‘you’ to deliver it to your customers.
For training companies, coaching professionals and subject matter experts, a digital product could be something as small as a YouTube video or a podcast.
On the flipside, it could be as sizeable as an online course, elearning academy, training portal or subscription-based communities, and this is what we have extensive experience in.
If your revenue is directly linked to your time then, in short, you’re making money the hard way. Delivering your products and services online is not subject to the same constraints, meaning you can generate income while you are working ‘on’ the business and not simply ‘in’ it.
Digital products can help your business grow in several ways. You can develop online tasters that provide potential customers with a better idea of what you do. You can add more value for your existing customers by providing online tools and guides that increase the impact of your services. Or, you could open up brand new markets by delivering your expertise entirely online.
The potential in digital is huge, but having the right expertise, development and process is the key to success.
We believe that every business is different, and what works for one may not work for another. But there’s a common process that underpins an online product’s success. Luckily this is something we have a wealth of experience in (and the scars to show for it!).
We’ll help you identify your growth opportunities, turn them into valuable assets and drive new income streams into your business.
We’re passionate about the potential in digital learning for businesses like yours. Work with us and we’ll help you unlock it.
I can’t thank you enough for your hard work, creativity and obvious appreciation of the topic. It is definitely something we are proud of and that is very much down to how you have translated our theories and exercises into a fantastically engaging product.Estelle Penrose - Director at Resilient People