Good question. We see an online learning product as something that helps your audience ‘get something done’. This could be an online course, a quick guide, a video, a podcast, a toolkit or template… you get the idea.
These add value to your client, as it helps them overcome the organisational challenges that may be holding the business back. It also provides sustained support to their workforce over a period of time, rather than ‘one-hit’ training courses.
And in turn, you benefit as a training provider as you’ve captured your expertise in a digital format that can be recycled and repurposed for new clients and new markets – without requiring as much of your time to deliver.
We’ve developed online learning hubs, communities, academies and portals that have given training providers the ability to sell their expertise, and not just their time.
If your revenue is directly linked to your time then, in short, you’re making money the hard way. Delivering your products and services online is not subject to the same constraints, meaning you can generate income while you are working ‘on’ the business and not simply ‘in’ it.
Digital products can help your business grow in several ways. You can develop online tasters that provide potential customers with a better idea of what you do. You can add more value for your existing customers by providing online tools and guides that increase the impact of your services. Or, you could open up brand new markets by delivering your expertise entirely online.
The potential in digital is huge, but having the right expertise, development and process is the key to success.
We believe that every business is different, and what works for one may not work for another. But there’s a common process that underpins an online product’s success. Luckily this is something we have a wealth of experience in (and the scars to show for it!).
We’ll help you identify your growth opportunities, turn them into valuable assets and drive new income streams into your business.
We’re passionate about the potential in digital learning for businesses like yours. Work with us and we’ll help you unlock it.
I can’t thank you enough for your hard work, creativity and obvious appreciation of the topic. It is definitely something we are proud of and that is very much down to how you have translated our theories and exercises into a fantastically engaging product.Estelle Penrose - Director at Resilient People