Latest from Candle Digital

Marketing essentials – a reminder of the basics

candle digital, events, Halifax, inspiration, marketing

Marketing plays an essential part in the success of any product, new or old! I was lucky enough to attend the recent Marketing For Growth event in Halifax and it turned out to be a fantastic reminder of some of the key aspects of marketing – which are often easily forgotten! The session was delivered by […]

Using the Business Model Canvas to develop your online learning product

adding value, business model, product, value proposition

We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial ideas around online learning. In short, the Business Model Canvas is a framework that can be used to visualise all the core elements of a business model, including the value […]

5 hidden gems I found during my first week in Halifax

candle digital, Halifax, inspiration, lifestyle

I’ll be honest, prior to joining Candle Digital last week, the only time I’d ever been to Halifax was at a royal knees-up in Stod Fold farm brewery, and so as you might imagine, the memory is hazy at best.   Before starting my first week at Candle Digital, I knew little of Halifax (other […]

Make it Stick: The Science of Successful Learning

course design, learning methodology

During the Christmas break, it was great to finally get around to reading Make it Stick: The Science of Successful Learning by Peter C. Brown, Henry L. Roediger III and Mark A. McDaniel. The book, which explores the science behind successfully retaining information, had been in my pile of ‘must-reads’ for a long time. It […]

New Year, New Beginnings! Introducing Carlos

announcements, candle digital

We’re starting out the new year by giving a warm welcome to Carlos Nisbet, who will be  helping us with our marketing initiatives. Carlos will be supporting the company with our own marketing initiatives but also supporting our clients with their own plans. By bringing in a dedicated digital marketer, we’re better placed to support our […]

New WordPress and Moodle updates: The low-down

LMS, Moodle, WordPress

Here at Candle Digital, we’re big fans of both WordPress and Moodle as platforms for online learning products. Both have recently made some significant changes in the way that they work, so here’s a quick rundown of what you need to know: WordPress WordPress recently launched a new editor called ‘Gutenberg’. And no, it’s not […]

What exactly are you selling?

marketing, product, value proposition

We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the course itself that a customer is after, it’s the transformation that has been promised as a result of it. And, more importantly, what this transformation means for how they now […]

How the 24 Assets approach can help you grow your business

24assets, adding value, business model, daniel priestley, product

We recently re-branded from Candle Learning to Candle Digital, largely due to feedback from our clients. It felt that we weren’t just helping them with learning technology and content solutions, but that we were also assisting them with the discussions and planning required prior to this. In essence, we were helping them figure out how […]

Candle Digital is two!

candle digital

We got reminded this week (by our accounting system!) that two years ago this month Candle Digital (then known as Candle Learning) was born. When we think back to 2016, we were just two blokes with some strong ideas and a desire to help as many people as we could. That hasn’t changed – while […]

4 lessons we can learn from the hang drum

inspiration, marketing, product

I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided to go for a wander through Park Güell in Barcelona. As someone who spent most of his twenties listening to some pretty obscure music, I know of some very random […]