Latest from Candle Digital

Candle Digital is two!

candle digital

We got reminded this week (by our accounting system!) that two years ago this month Candle Digital (then known as Candle Learning) was born. When we think back to 2016, we were just two blokes with some strong ideas and a desire to help as many people as we could. That hasn’t changed – while […]

4 lessons we can learn from the hang drum

inspiration, marketing, product

I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided to go for a wander through Park Güell in Barcelona. As someone who spent most of his twenties listening to some pretty obscure music, I know of some very random […]

‘Thud’ Value

adding value, marketing, product

Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation. Several days later, I received this postcard in the mail: On the back was a short message, encouraging me to post on social media: It got me thinking about the power of print. Often in our race to make […]

Hello Candle Digital!

announcements, candle digital

In November 2018 we will be celebrating our second birthday, and in the past two years we feel like we’ve achieved more than we could ever have imagined. We’ve forged some deep partnerships with some amazing clients, moved out of our bedrooms and into the fantastic University Business Centre in Halifax, and been involved in […]

Why you should care about Ikigai

lifestyle

We recently stumbled across the concept of Ikigai, the Japanese term for ‘a reason for being’. We’d seen examples of similar concepts before, like David Hamil’s ‘The Ideal Job Venn Diagram’, but the idea of Ikigai really struck a chord with us. What is Ikigai? Essentially, your Ikigai is the reason you get out of […]

Subscription or fixed price? Choosing the right pricing model for your learning products

marketing, pricing models, product

When we meet with clients for the first time, we often get asked: “How should we charge customers for our course? One off? Or should we sell it as a subscription? What’s the best option for us?” It seems a pretty fundamental question, right? In our experience, there are real advantages of subscription over one-off: […]

Using the RACE framework to plan your marketing activity

marketing

Recently we’ve been working with a partner to help them plan the marketing strategy for their new suite of online courses. They’ve got a great brand and reputation, years of experience in business development, a new fantastic product and had some strong ideas on how they wanted to approach things. By using the RACE framework […]