How To Create Your Own Custom GPT

Custom GPTs are a game-changer for expertise-led businesses. Now I want to show you how to build one.

At Candle Digital, we’ve built our own – not just as a content co-pilot, but as a brand partner that helps us think sharper, move faster, and stay true to what matters. We use it to:

• Plan campaigns that stay strategically on-brand
• Tease out new content ideas that will resonate with our audience
• Stress-test new business ideas against our core positioning
• Sharpen service delivery and keep messaging consistent

In this short video, I walk through how you can build your own AI partner – one that helps you move faster, stay sharper, and can help you make better decisions.

👇 Watch the walkthrough to see how to build your own.

Andy Jack

Andy loves helping subject experts, authors, speakers, coaches and key persons of influence to monetise their expertise with online learning. When not on his laptop, he'll usually be found up a mountain!