Candle Digital Director and co-founder Andy Jack was recently interviewed by the Halifax Courier on the business and aspirations for the future.
An excerpt of the article appears below. For the interview in full visit the Halifax Courier website.
Why did you start your business in the first place?
Both my co-founder and I had been involved in elearning for a number of years, and we’d noticed the amount of untapped potential in the field, particularly for commercial training companies. So we decided to step in! Many of the businesses we work with are ambitious and want to grow using online learning, but don’t know how to navigate the whole process, as well as make it work alongside their existing products and services. Our expertise lies beyond just creating the elearning product – we’re not happy until it’s having a positive impact on their bottom line.
What is your business motto?
We try and treat everyone as we’d want to be treated, whether that be a client, supplier, or someone taking one of the online courses we’ve designed. We found being nice and treating people with respect goes a long way, and just seems a better way to live!
What advice would you give to anyone starting their own business?
Try and find a way to start your business alongside some paid work. Some people advocate jumping straight in, but for us it was useful to road-test what we do while still being able to pay the bills. Also, just get started, ideas are fairly worthless unless they turn into something tangible. Finally, find a mentor that is going to challenge your thinking, it can be difficult to think clearly when you’re in the middle of it all and some outside perspective can get you back on the right track.