Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation.
Several days later, I received this postcard in the mail:
On the back was a short message, encouraging me to post on social media:
It got me thinking about the power of print. Often in our race to make everything digital, we forget the impact that physical items can have. I’ve heard it described as a ‘thud value’: where a predominantly online or digital offering can be complemented by something that ‘thuds’ on the floor when it comes through your letterbox.
In this example, it is been used to help create ambassadors and help spread the word about IDF’s training courses. I think it’s neat as it’s not been served up in the way you’d expect (i.e. online via web, social media or email), and as a result is more likely to grab my attention (the fact I’m writing a blog article about it says it all really…).
While we’re huge evangelists for digital, this is a great reminder not to discount print and non-digital items. If it can enhance the perceived value of your product, enhance your brand or help grab the attention of your customers, then do consider it – the cost may be a punt worth taking!
What could you do to create ‘thud value’ with your customers?
(On a related note, I recently joined Journey Further’s book club and received a free book with a branded bookmark in a purple envelope. If that’s not a fantastic example of ‘thud factor’, I’m not sure what it is.)
By: Carlos Nisbet
January 11, 2019
I’ll be honest, prior to joining Candle Digital last week, the only time I’d ever been to Halifax was at a royal knees-up in Stod Fold farm brewery, and so as you might imagine, the memory is hazy at best. Before starting my first week at Candle Digital, I knew little of Halifax (other […]
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By: Carlos Nisbet
August 31, 2018
announcements, candle digital, e-learning, Halifax, Uncategorised
Candle Digital Director and co-founder Andy Jack was recently interviewed by the Halifax Courier on the business and aspirations for the future. An excerpt of the article appears below. For the interview in full visit the Halifax Courier website. Why did you start your business in the first place? Both my co-founder and I had […]
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By: Andy Jack
November 26, 2018
24assets, adding value, business model, daniel priestley, product
We recently re-branded from Candle Learning to Candle Digital, largely due to feedback from our clients. It felt that we weren’t just helping them with learning technology and content solutions, but that we were also assisting them with the discussions and planning required prior to this. In essence, we were helping them figure out how […]
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