3 Novel Ways Expertise Businesses Can Use AI

AI isn’t just changing the game. It’s rewriting the rules.

Every week brings new tools, new features, and fresh possibilities. But staying ahead doesn’t mean chasing trends. It means spotting practical, high-value use cases that help you deploy your expertise to greater effect.

Here are three ways we’ve been using AI at Candle Digital that might just change how you work.

1. ‘Share Your Screen’ in Google AI Studio

There’s a feature in Google AI Studio that doesn’t get the attention it deserves: the ability to share your screen and talk to Gemini in real time.

It’s simple, but deceptively powerful. You show Gemini what you’re working on – your website, your planning document, your assessment design – and it responds with context-specific input while you talk.

Here’s what I’ve used it for recently:

• Shaping a Value Proposition Canvas for a new business idea: I shared the canvas on screen and highlighted where I needed help and some inspiration. Gemini responded with suggestions, flagged blind spots, and helped me sharpen the focus.
• Website evaluation: I used the share-your-screen feature to walk Gemini through the Candle Digital website. It offered clear, considered feedback with some practical recommendations to improve the user journey.
• Creating draft workshop outlines: I’ve used Gemini to review our Clarity Workshop content and suggest fresh structures, activities, and sequences for upcoming sessions. It helped spot repetition, filled in gaps, and gave alternative approaches I wouldn’t have thought of.

It’s not perfect. The stream is capped at 10 minutes, and it can lag a little. But the implications are significant. You now have a real-time, impartial co-pilot for your business, without having to reformat everything into plain text.

Interestingly, I think the real game-changer is when your audience start to use this. Having tested it myself, it’s very capable at answering multiple-choice quizzes with ease (even without any subject context) so if MCQs are your only assessment method, it might be time to re-think this 😉

👉 Try it Google AI Studio

2. Summarising YouTube Videos

Let’s face it. There’s more long-form content out there than we can ever realistically consume, especially with the rise of video podcasts (I often wonder if there are more podcasts than actual podcast listeners…).

That’s why I’ve started using AI tools to summarise YouTube videos. Just paste the link into a transcript tool, drop the transcript into ChatGPT with a clear prompt, and you can get valuable insights fast.

Here’s an example of this workflow in action:

This isn’t about cutting corners. It’s about filtering signal from noise.

I use this selectively, often for walkthrough videos of specific processes or when I need a quick distillation of the key points. I still value the opportunities that long-form content gives you to ponder, reflect, and explore new territory.

But sometimes, I just need the core idea fast. And this delivers.

3. Internal Custom GPTs

Custom GPTs have been around for a while, but we’re only now starting to scratch the surface of what they can do for subject experts.

In essence, a custom GPT is a tailored version of ChatGPT, trained on your content, tone, and processes. It becomes a living knowledge assistant, able to answer questions, generate assets, and provide consistent support based on IP.

At Candle, we already use Custom GPTs internally for:

• Business strategy alignment: Ensuring the whole team is pulling in the same direction and using this as a sparring partner to check whether new ideas and initiatives and in line with what we’re trying to achieve.
• Marketing: Identifying top-level positioning, shaping content strategies, and helping us maintain consistent, on-brand copy across platforms.
• Technical operations: Helping our team debug, document, and improve our infrastructure.

We think of them as internal accelerators. Silent team members that make us better, faster, and more consistent.

👉 How to create a Custom GPT

Just remember: don’t use anything confidential. If you wouldn’t send it in an email, don’t feed it into an LLM. Also, be sure to adjust the settings so that it’s only viewable by you and your team (you’ll need a paid plan for this).

Keep Exploring

These are just three ways we’re using AI within Candle Digital. But the principle behind them matters more than the features themselves.

How you use AI should be a direct extension of your expertise.

It should help you sharpen your thinking, deepen your impact, and reach more of the right people.

(It’s also why we built the AI Toolkit for Subject Experts – to give you the practical tools to lead in a changing world.)

Because real expertise matters. And it deserves every possible edge.

Andy Jack

Andy loves helping subject experts, authors, speakers, coaches and key persons of influence to monetise their expertise with online learning. When not on his laptop, he'll usually be found up a mountain!