How To Create Your Own Custom GPT

Custom GPTs are a game-changer for expertise-led businesses. Now I want to show you how to build one.

At Candle Digital, we’ve built our own – not just as a content co-pilot, but as a brand partner that helps us think sharper, move faster, and stay true to what matters. We use it to:

• Plan campaigns that stay strategically on-brand
• Tease out new content ideas that will resonate with our audience
• Stress-test new business ideas against our core positioning
• Sharpen service delivery and keep messaging consistent

In this short video, I walk through how you can build your own AI partner – one that helps you move faster, stay sharper, and can help you make better decisions.

👇 Watch the walkthrough to see how to build your own.