What Do You Do?

As a teenager, I spent countless hours building terrible websites (Geocities anyone?), making clunky games in Flash, and trying to wrangle ASP databases to actually work.

The web was new, messy, and full of potential and I was hooked on the idea of using it to create things that didn’t exist before.

Years later, I found myself designing and building online courses for people teaching English around the world. I was lucky enough to meet many of them in all kinds of places (like Cambodia in the photo below).

They were having life-changing experiences – doing things they’d dreamed of for years, in amazing places they’d never imagined they’d go, all because of a simple online qualification.

That’s when it clicked for me: in the right hands, technology can unlock human potential. It can give someone the confidence, tools, and reach to do things they never thought possible.

This got me thinking.

How much valuable knowledge is sitting unused?

What other skills could genuinely change lives, if only they were shared in the right way?

So I took everything I’d learned and began helping people with valuable expertise turn it into something meaningful, scalable, and impactful.

But over time, I realised it wasn’t *just* about sharing knowledge.

The real magic happens when technology is used to connect with people – when it bridges the gap between what an expert knows and what their audience needs. When it’s designed to make the learning experience personal, relevant, and transformative.

And now, with AI in the mix, the game has changed again. We are back to a messy, new and potential-laden place that’s ripe with opportunity (but I’ve talked plenty about that elsewhere).

So here’s the real question:

What do you actually do? And why do you do it?

In a world that’s only getting noisier, your origin story isn’t fluff. It’s your filter. It keeps you grounded as things shift. It shows others there’s substance behind the surface.

The future doesn’t belong to those shouting the loudest. It belongs to those who know what they stand for.

So pause. Rewind.

Where did this start for you?

And is that still shaping where you’re going?

Andy Jack

Andy loves helping subject experts, authors, speakers, coaches and key persons of influence to monetise their expertise with online learning. When not on his laptop, he'll usually be found up a mountain!