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Business Model, Daniel Priestley, Marketing, sethgodin, value proposition
Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]
Read this post »On the front page of the Candle Digital website, you may have noticed a small box with the question ‘Are you ready to take your […]
Read this post »“How do I stand out from the crowd?” Whether you’re a training provider, coaching professional or consultant, this is probably something you’ve thought about […]
Read this post »Marketing plays an essential part in the success of any product, new or old! I was lucky enough to attend the recent Marketing For Growth event […]
Read this post »We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]
Read this post »I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided […]
Read this post »Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation. Several days later, I received this postcard in the […]
Read this post »When we meet with clients for the first time, we often get asked: “How should we charge customers for our course? One off? Or should […]
Read this post »Recently we’ve been working with a partner to help them plan the marketing strategy for their new suite of online courses. They’ve got a great […]
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