Latest from Candle Digital

Why competitive advantage is critical for training providers

marketing, productivity, value proposition

“How do I stand out from the crowd?”    Whether you’re a training provider, coaching professional or consultant, this is probably something you’ve thought about […]

Marketing essentials – a reminder of the basics

candle digital, events, Halifax, inspiration, marketing

Marketing plays an essential part in the success of any product, new or old! I was lucky enough to attend the recent Marketing For Growth event […]

What exactly are you selling?

marketing, product, value proposition

We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]

4 lessons we can learn from the hang drum

inspiration, marketing, product

I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided […]

‘Thud’ Value

adding value, marketing, product

Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation. Several days later, I received this postcard in the […]

Subscription or fixed price? Choosing the right pricing model for your learning products

marketing, pricing models, product

When we meet with clients for the first time, we often get asked: “How should we charge customers for our course? One off? Or should […]

Using the RACE framework to plan your marketing activity

marketing

Recently we’ve been working with a partner to help them plan the marketing strategy for their new suite of online courses. They’ve got a great […]

eLearning Network Social Meet-up in Leeds!

announcements, e-learning, learning methodology, marketing

For the first time, eLearning Network members will be putting on a free social meetup in Leeds! Whether you’re an Instructional Design superstar, an LMS wizard or an […]

Boost your SEO with online learning

candle digital, e-learning, marketing

At Candle Digital we are passionate about online learning and keen to demonstrate that there is so much more to it than most people realise. […]

3 lessons from Seth Godin to guide your first online course

business model, candle digital, inspiration, lifestyle, marketing, value proposition

Here at Candle Digital HQ, Seth Godin is a hero to us. It’s difficult to pin down his specific area of expertise, as his words […]