Big Fishes and Micro-Niches

Business Model, Daniel Priestley, Marketing, sethgodin, value proposition

Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]

Using quizzes to generate leads for your training business

Marketing

On the front page of the Candle Digital website, you may have noticed a small box with the question ‘Are you ready to take your […]

Why competitive advantage is critical for training providers

Marketing, productivity, value proposition

“How do I stand out from the crowd?”    Whether you’re a training provider, coaching professional or consultant, this is probably something you’ve thought about […]

Marketing essentials – a reminder of the basics

Candle Digital, Events, Halifax, Inspiration, Marketing

Marketing plays an essential part in the success of any product, new or old! I was lucky enough to attend the recent Marketing For Growth event […]

What exactly are you selling?

Marketing, product, value proposition

We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]

4 lessons we can learn from the hang drum

Inspiration, Marketing, product

I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided […]

‘Thud’ Value

Adding Value, Marketing, product

Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation. Several days later, I received this postcard in the […]

Subscription or fixed price? Choosing the right pricing model for your learning products

Marketing, pricing models, product

When we meet with clients for the first time, we often get asked: “How should we charge customers for our course? One off? Or should […]

Using the RACE framework to plan your marketing activity

Marketing

Recently we’ve been working with a partner to help them plan the marketing strategy for their new suite of online courses. They’ve got a great […]