The curious comeback of the cassette tape (and its relevance to training providers)

Adding Value, product

I assumed the humble cassette tape was dead and buried. The last time I’d seen my collection was when I was putting more junk in […]

How design thinking can help you build a better training product and service

Adding Value, Course Design, Design Thinking, Inspiration, product, value proposition

We’re big fans of innovative ways to approaching business challenges – regular readers of our blog will know we’re fans of the value proposition canvas […]

Why face-to-face training providers are taking their expertise online

Adding Value, Business Model, Learning Methodology, product

We speak to training providers, coaching professionals and subject matter experts daily, and the message is clear – if you’re not already delivering your expertise […]

How can training providers create a ‘Purple Cow’?

Books, Inspiration, product, sethgodin, value proposition

We’re big fans of marketing guru Seth Godin at Candle Digital, and in particular his best selling book Purple Cow. In fact, it’s such a […]

Using the Business Model Canvas to develop your online learning product

Adding Value, Business Model, product, value proposition

We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial […]

What exactly are you selling?

Marketing, product, value proposition

We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]

How the 24 Assets approach can help you grow your business

24 Assets, Adding Value, Business Model, Daniel Priestley, product

We recently re-branded from Candle Learning to Candle Digital, largely due to feedback from our clients. It felt that we weren’t just helping them with […]

4 lessons we can learn from the hang drum

Inspiration, Marketing, product

I first came across the hang drum a few years ago. My wife and I were on a weekend trip to Barcelona, and had decided […]

‘Thud’ Value

Adding Value, Marketing, product

Recently I signed up for an online course on ‘Design Thinking’ from the Interaction Design Foundation. Several days later, I received this postcard in the […]

Subscription or fixed price? Choosing the right pricing model for your learning products

Marketing, pricing models, product

When we meet with clients for the first time, we often get asked: “How should we charge customers for our course? One off? Or should […]