How to price online training

e-Learning, Marketing, pricing models, value proposition

It’s tough to know how to price an online learning offering, especially if this is your first online product. Having worked with many training providers […]

Enhancing your online course proposition through messaging, products and services

Adding Value, e-Learning, value proposition

We’ve recently become big fans of Jonathan Stark, aka ‘the ditching hourly guy’ (be sure to check out his excellent podcast and newsletter). His main […]

Big Fishes and Micro-Niches

Business Model, Daniel Priestley, Marketing, sethgodin, value proposition

Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]

How design thinking can help you build a better training product and service

Adding Value, Course Design, Design Thinking, Inspiration, product, value proposition

We’re big fans of innovative ways to approaching business challenges – regular readers of our blog will know we’re fans of the value proposition canvas […]

Why competitive advantage is critical for training providers

Marketing, productivity, value proposition

“How do I stand out from the crowd?”    Whether you’re a training provider, coaching professional or consultant, this is probably something you’ve thought about […]

How can training providers create a ‘Purple Cow’?

Books, Inspiration, product, sethgodin, value proposition

We’re big fans of marketing guru Seth Godin at Candle Digital, and in particular his best selling book Purple Cow. In fact, it’s such a […]

Using the Business Model Canvas to develop your online learning product

Adding Value, Business Model, product, value proposition

We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial […]

What exactly are you selling?

Marketing, product, value proposition

We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]

3 lessons from Seth Godin to guide your first online course

Business Model, Candle Digital, Inspiration, Lifestyle, Marketing, value proposition

Here at Candle Digital HQ, Seth Godin is a hero to us. It’s difficult to pin down his specific area of expertise, as his words […]