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We’ve recently become big fans of Jonathan Stark, aka ‘the ditching hourly guy’ (be sure to check out his excellent podcast and newsletter). His main […]
Read this post »Business Model, Daniel Priestley, Marketing, sethgodin, value proposition
Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]
Read this post »Adding Value, Course Design, Design Thinking, Inspiration, product, value proposition
We’re big fans of innovative ways to approaching business challenges – regular readers of our blog will know we’re fans of the value proposition canvas […]
Read this post »“How do I stand out from the crowd?” Whether you’re a training provider, coaching professional or consultant, this is probably something you’ve thought about […]
Read this post »We’re big fans of marketing guru Seth Godin at Candle Digital, and in particular his best selling book Purple Cow. In fact, it’s such a […]
Read this post »We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial […]
Read this post »We’ve often described learning products, such as online courses, as ‘a shortcut to an outcome’. The reason being that’s it’s rarely the experience of the […]
Read this post »Business Model, Candle Digital, Inspiration, Lifestyle, Marketing, value proposition
Here at Candle Digital HQ, Seth Godin is a hero to us. It’s difficult to pin down his specific area of expertise, as his words […]
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