Big Fishes and Micro-Niches

Business Model, Daniel Priestley, Marketing, sethgodin, value proposition

Seth Godin posted a rather short, but important blog post about the ‘Big Fish Theory’. In the post he suggests that those companies in a […]

Why face-to-face training providers are taking their expertise online

Adding Value, Business Model, Learning Methodology, product

We speak to training providers, coaching professionals and subject matter experts daily, and the message is clear – if you’re not already delivering your expertise […]

5 productivity tools to support your growing business

Business Model, Lists, productivity, worksmart

Like many other small businesses, the biggest challenge we face is getting as much useful ‘stuff’ done each day. We try to be as productive […]

Using the Business Model Canvas to develop your online learning product

Adding Value, Business Model, product, value proposition

We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial […]

How the 24 Assets approach can help you grow your business

24 Assets, Adding Value, Business Model, Daniel Priestley, product

We recently re-branded from Candle Learning to Candle Digital, largely due to feedback from our clients. It felt that we weren’t just helping them with […]

Adapting Elearning for Mobile Devices

Business Model, Candle Digital, e-Learning, Inspiration, Learning Methodology, LMS, Technology

Yesterday I watched an excellent webinar from Craig Weiss, the prominent elearning blogger, on the future direction of the authoring tool. Craig had many salient […]

It’s time to get your LMS SSL-certified

Business Model, LMS, security

Most web users will be aware that if you enter you are asked to enter your credit card details or personal information online, you should […]

3 lessons from Seth Godin to guide your first online course

Business Model, Candle Digital, Inspiration, Lifestyle, Marketing, value proposition

Here at Candle Digital HQ, Seth Godin is a hero to us. It’s difficult to pin down his specific area of expertise, as his words […]